I build B2B sales that keeps working once I am gone: clear processes, resilient customer relationships and a team that knows its own strength. People and their individuality are at the centre of my work — the effect reaches the entire organisation.
Depending on where you stand, I work on a single building block or accompany the entire set-up — from the first customer conversation to the handover to your team.
Market entry from zero — strategy, testing in the field and the proof that it holds.
Building, developing and keeping strategic customers — by design, not by chance.
Hands-on training for specialists and managers — not on a slide, but on the phone and at the customer's table.
Sales responsibility for a defined period — when a position is vacant or a phase needs particular attention.
Designing digital sales processes and anchoring them in the system — so the knowledge stays in the company.
Reporting that carries a decision — based on your quotation and accounting data.
Sales problems rarely look like people problems. They look like an empty pipeline, a stalling forecast or a CRM nobody maintains. Behind them, almost always, sits a question nobody has asked: does this team actually know why a customer buys from them?
That is why I start with the person, not the tool. People who understand their own effect hold better conversations, listen more closely and negotiate with more confidence. Structure, process and CRM come afterwards — they are what make the result repeatable.
That is what sales the new way means: development of the individual, so that it takes effect across the whole organisation.
I talk to you, to your team and to your customers. A plan only takes shape once it is clear where things really get stuck.
I take on conversations, quotations and negotiations myself. What works shows at the customer's table — not in the concept.
Whatever proves itself becomes process: documented, mapped in the CRM, backed by metrics.
Your team is trained and takes over. My assignment ends when sales carries on without me.
The product is ready, the market is missing — and nobody in the company has ever built a sales function from zero.
Revenue rests on two or three people. If one drops out, the pipeline stops.
A CRM is in place, but nobody maintains it and the numbers are no basis for steering.
The team explains features instead of hitting the customer's benefit — and negotiates itself down on price.
The head of sales position is vacant and running projects must not stall.
Products that need explaining meet long decision paths — and the close keeps moving further out.
Industrial engineer by training, in B2B sales of products that need explaining since 2013, self-employed since 2022. My roots are in industry: precision components, injection systems, piping systems — products nobody buys on the side.
As Department Manager Sales I led key account management, strategic sales and order processing, and held global process ownership across plants in Germany, China and the USA. Today I bring that experience to where sales is being built or rethought — from technology start-ups to established mid-sized companies.
I live with my wife and three children in Dossenheim near Heidelberg, Germany. Fluent German and English, good French.
Business development, key account management, sales enablement and interim management for B2B companies. Assignments in software, digital products and health tech, among others; further projects under non-disclosure agreements.
Leading key account management, strategic sales and order processing with nine staff. Corporate strategy and sales roadmap, global process ownership across all plants in Germany, China and the USA. Budget responsibility €180m.
Selling precision components for injection systems, fuel cells and electric drives. Ownership of the full quotation process, opening up new markets. Budget responsibility €35m.
New and existing customer management, corporate strategy and customer development plans. Budget responsibility €8m.
New business acquisition for fluid-carrying piping systems, market and competitor analysis, complete quotation preparation. Budget responsibility €21m.
Karlsruhe Institute of Technology (KIT) and SRH University Heidelberg, degree in industrial engineering (Dipl.-Wirtschaftsingenieur). Thesis on the market launch of a new injection moulding machine series. Professional training programme “Nine months to professional salesperson”.
A first conversation costs nothing and takes around thirty minutes. Afterwards you will know whether and how I can help — and I will tell you openly if someone else is the better fit.
